More people every day are making a living online creating digital products. Every time we turn around more people are sending out e-mails hawking another digital product. Many of the e-mails are endorsing the same digital product. How do the makers of these products keep coming up with their ideas and bringing them into creation is such a short time span? The truth is, it is easier than most of us think it is. Regardless of who you are, what type education you have or even how much free time you have – you too can create your own digital product.
But how do you go about creating your OWN digital product? Available for instant download by those who wish to sign-up for your newsletter, download totally free, or even give you their hard earned cash? How do you go about creating your own digital product in record time?
I am a fan of checklists. A checklist will assist you in organizing the entire process. The checklist can include goals and a time limit for each of your items to be checked off. By doing this you are creating your own accountability system to ensure each step has been completed. A checklist ensures success faster.
What should you include in your checklist? Things such as market research and then niche research (drill down into the market of your choice) and then it’s on to keyword research. By using the keyword research you can build your product around them – this will assist surfers to find your products easier. Writing – how long will you give yourself for the writing process? Will you do it in one setting or over many? How long per session?
By entering into product creation without time limits for your goals along the way, you are entering into a squishy quagmire or a slippery slope that leaves you open to never accomplishing your goal, forever spinning your wheels in process. How can you know you are done, or even when you should be done? With time limits and set goals along the way, you are able to track your progress. Are you ahead, on target or behind. Being able to measure your progress you can then track when you may need to change or step up your strategies.
Once your checklist is in place, it is time to start your research in your chosen area, market or niche. Tools to use now include such things as Google Adwords Keywords, Word Tracker or Market Samurai to determine how many people are actually searching for the area, market and niche you would like to address.
When all is said and done, even if you have the best product to fill that area – if no one wants it, it will not be to your advantage to spend you time in this market, niche or area. This will also show you how many others are competing for those readers, or dollars. Done properly, this can save you a lot of wasted time. Making sure your niche is a profitable one before spending too much time or your money can save you a lot of headache and heart ache in the long run.
Once the research has been done, it is time to start writing. The best way to write for the Internet is to write as though you are talking to a friend. As the saying goes “what is a stranger, but a friend you have not yet met”, and in this new market we are living in – people want to buy from those they know and trust . No BS’ing those you wish to build a relationship with – even if that relationship is only one of seller and buyer … as those definitions are becoming more and more blurred everyday.
When you are writing, do just that, write. Don’t edit. Don’t re-read. Don’t think too much. Writing is for just that – To WRITE. This will allow you to crank out a much higher amount of content in a much shorter mount of time (and no matter what – Content IS King). As a matter of fact when one allows themselves to get into the flow of writing the quality of the content can actually be much greater than if one agonizes over word usage, comma placement or sentence structure. PLUS the writing will sound more natural and free flowing.
Editing comes AFTER writing – not during the writing process. Using a spell checking software will take care of this issue along the way – so if you see red underlined words – don’t sweat it and do NOT go back to correct it – that is for AFTER you are done getting your words on the paper or on the screen.
If writing is not your cup of tea – writing is a task you can outsource using many of the resources available online, however having a rough framework of what you want to have written will assist your product to be what you envision it to be.
When you sit down with your researched market and niche and have your list of keywords to use and then allow your self to get into the flow of writing. You will have a pile of digital products to give away or sell in a very short amount of time.
SO – creating digitial products is a much easier task than many want you to believe it is and you too can have your own products to offer your readers, subscribers and buyers.
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